WAYS TO WORK WITH US|BRAND · CONTENT · SYSTEMS|NASHVILLE, TN

WE HELP YOU BUILD YOUR BRAND, YOUR CONTENT, AND THE SYSTEMS BEHIND BOTH, SO CUSTOMERS KEEP CHOOSING YOU.

You’re already good at what you do. The people who need you don’t know you exist yet.

We help you get clear on what you stand for, put it in front of those people, and build the systems that turn their attention into paying clients.

YOU HAVE AN UNFAIR ADVANTAGE. YOU’RE PROBABLY NOT USING IT.

Whatever you do, someone was doing it before you. There are a thousand realtors in your city, a hundred photographers, a dozen coaches running the same ads. Being good at the work won’t set you apart, because they’re good too.

What they don’t have is you. The way you think, where you came from, how you treat people, the thing clients keep bringing up after they work with you. That’s your unfair advantage. If you don’t know what yours is, it never shows up in your brand.

We help you find it and build your brand around it, so the right people choose you without you having to convince them.

YOU ALREADY HAVE A BRAND. ARE YOU BUILDING IT ON PURPOSE?

If not, it’s probably for one of these reasons:

  • You don’t think you have a brand. You just do good work.
  • You’re not selling a product, so a brand feels like something for other people.
  • You figure your work should speak for itself.
  • You’re busy running the business, so it keeps getting pushed to next month.

YOUR BRAND GETS BUILT EITHER WAY.

If you’re not shaping it, the market is, and nobody’s asking for your input.

Once people know your name and trust it, you can sell almost anything under it. A new offer, a course, a book, the next thing you’ve been wanting to do. Building your brand on purpose is what gives you room to do more of what you love.

BE THE NAME THEY THINK OF FIRST.

WHERE YOU ARE

Your clients love you. Almost nobody else knows your name.

WHAT’S MISSING

Your perspective. The way you see your work is the one thing nobody else can copy, and right now it isn’t showing up anywhere.

WHAT WE DO

We help you pin down how you see things, then build your brand around it so it shows up the same way everywhere.

WHAT CHANGES

When someone needs what you do, your name is the first one they think of.

THE THREE PARTS YOUR BRAND NEEDS TO GET CHOSEN.

If you’re missing one of these, the other two can’t do their job. So we build them in order, starting with your Brand DNA.

01

BRAND DNA

THE ENGINE

What you stand for, the problem you solve and the words you use everywhere. Everything else is built on this.

02

CLIENT SYSTEM

THE TRACK

Everything that happens between someone finding you and someone paying you, built and running.

03

CONTENT

THE CARS

The video, photos and posts that carry your message out and bring the right people to you.

EVERYTHING YOU
NEED TO
BUILD YOUR BRAND.

Working with us means one room for your brand, your content and the systems behind both. Direct access, real frameworks and accountability that keeps you moving week after week.

01

DIRECT ACCESS TO EUGENE + HEATHER

Stuck between sessions? Message us. You get the two of us whenever you need a second set of eyes, not a junior team.

02

LIVE COACHING SESSIONS

Virtual classes with the two of us. Bring the real problem you’re working on and leave knowing your next move.

03

FRAMEWORKS & RESOURCES

The same frameworks, templates and scripts we use to build our own brands, ready for you to put to work.

04

A PRODUCTION TEAM IN HOUSE

Our team shoots the video and photos your brand needs, so you never have to go find a crew.

05

SYSTEMS THAT RUN WITHOUT YOU

We build the booking, forms and follow up that turn attention into clients, then set them up to run on their own.

06

A COMMUNITY OF BUILDERS

A private community of owners building their brands at the same time you are. Share wins, get feedback, keep each other moving.

THREE WAYS TO BUILD WITH US.

Pick the one that fits how much you want to do yourself.

OPTION 01 · ONE ON ONE

DONE
WITH YOU

Work with us one on one, virtually, and learn to build, own and run your brand yourself. For the owner who wants to understand how it all works.

WHAT’S INCLUDED

  • One on one virtual coaching sessions with us
  • Brand deep dive and positioning
  • A content strategy built around your story
  • Full access to the membership community and resources
  • Weekly accountability and feedback
  • Direct messaging between sessions

APPLY FOR DONE WITH YOU →

THE FULL BUILD

OPTION 02 · WE BUILD IT

DONE
FOR YOU

Work with us and our production team. We build the strategy and the content that brings it to life. For the owner who’s ready to invest in the full build. You show up, we handle the rest.

WHAT’S INCLUDED

  • Everything in Done With You
  • Full brand identity and visual direction
  • Content production with our team
  • Content calendar planning and management
  • Video, photo and copy handled for you
  • Ongoing brand management and updates

APPLY FOR DONE FOR YOU →

COMING SOON

OPTION 03 · MEMBERSHIP

THE BRAND CODE

$997 / YEAR

Build your brand on your own schedule inside a community of owners doing the same. The starting point for owners who are ready to build and want to grow at their own pace.

Group workshops, brand building assets, current social media strategies and frameworks for building a brand people recognize, all in one place.

WHAT’S INCLUDED

  • Group workshops with us
  • Brand building assets and templates
  • Current social media strategies
  • Brand identity frameworks
  • Community accountability and peer support

JOIN THE WAITLIST →

GOING VIRAL MEANS NOTHING IF NOTHING ELSE IS READY.

An accounting firm hired us for one thing: attention. They wanted more people to know their name, so we created content to get it. It worked. Video after video went viral, and the biggest one passed 5 million views. In less than four weeks, they went from 900 followers to over 32,000. People who had never heard of the firm were watching, sharing, and looking them up.

They told us their operations manager had everything else handled and was ready for whatever came in. Then the DMs and emails started piling up. There was no system to answer them, no way to keep up, and no record of who was reaching out.

Views went up. Bookings didn’t. Now we make sure something is ready to catch the attention before we create it.

WHAT CLIENTS SAY.

YOU’VE GOT QUESTIONS. HERE ARE STRAIGHT ANSWERS.

Don’t see your question here? Put it in your application and we’ll answer it.

General

No. A big following with no clear brand behind it doesn’t turn into clients. We start with who you are and who you’re for, then build from there. The accounting firm in our story started at 900 followers.

Slow at first, then hard to stop. A train starts slow, but once it gets going, it’s hard to stop, and your brand works the same way. It’s like working out. You won’t see results from one pushup, and you won’t see them from one post. The first stretch goes into getting clear on your brand and building your systems. Once your content is going out on top of that, it picks up speed.

No. We’re filmmakers, so we direct you on every shoot. We tell you where to stand and what to say, and we keep rolling until it’s right. If you’re nervous the first day, that’s normal, and it goes away faster than you think.

Businesses where people are hiring you and what you know. We’ve worked with coaches, speakers, an accounting firm, a foot doctor and a food hall owner. If clients pick you for your work, we can help you build the brand behind it.

Done With You

You meet with both of us, virtually. We work through your brand together: what you stand for, what you say, and what to post. You leave every session knowing your next move.

Once a week. Each session is one on one with both of us, and you can message us between sessions when you’re stuck.

Life happens. We reschedule. You’re not paying for a slot on our calendar. You can message us between sessions, so missing one doesn’t leave you stuck. We find another time and keep moving.

Done For You

It starts with Brand DNA sessions with both of us, where you decide what your brand says. From there we build your client system: booking, forms and follow up. Then our team plans your content, shoots it with you, edits it and schedules it out. You see everything before it posts.

You’re in every session that decides what your brand says. After that, we handle it. You show up for shoots and sign off on the work.

Instagram, TikTok, YouTube, Facebook and Threads. We plan each shoot so the same content works across all of them, and we schedule it out for you.

The Brand Code Membership

Soon. Join the waitlist and you’ll hear about it before anyone else.

Live, virtual workshops with the two of us. We teach the same frameworks, templates and scripts we use to build our own brands, and we answer your questions. You also get current social media strategies and a community of owners building at the same time you are.

Yes. Inside the community you can ask questions, share your work and get feedback from both of us. It’s a room full of owners building their brands, and we’re in there with you.

Yes. The membership is where you start building and figure out what you need. When you’re ready to go deeper, you can step up to Done With You or Done For You at your own pace.

Still Deciding

You can hire someone for your logo, someone else for content, and someone else for your website. Then none of it works together. We build your brand, your content, and the systems behind both, so all three work together.

You need something you sell. You don’t need years behind you. If you’re early, The Brand Code membership is built for owners growing at their own pace.

Yes. No contracts. The membership is paid once a year, and canceling just stops the renewal, so you won’t be charged again. Our goal is to build something you don’t want to leave.

YOU ALREADY HAVE THE HARD PART.

The skill is already there. The trust with your current customers is already there. The story is already there. What’s missing is a brand that makes it obvious, content that puts it in front of the right people, and systems that keep it running while you’re busy doing the work.

That’s what we build with you.

DONE WITH YOU  Weekly 1:1 sessions where we build your brand and content together.

DONE FOR YOU  Our team plans, shoots, and edits your content so you can run your business.

THE BRAND CODE  Our membership with workshops, frameworks, and direct access to us. Opening soon.

THIS ISN’T FOR EVERYONE.

If your business is working but the right people still don’t know you exist, and you’re ready to show up and put in the reps, pick the path that fits where you are right now and let’s get to work.

EUGENE + HEATHER