We all know that success doesn’t come easily & it doesn’t come without hard work & purpose. The most successful & influential people are always goal oriented & purpose driven; & we look up to them by following them on Twitter, quoting them on Instagram, & even buying their books.
“Efforts & courage are not enough without purpose & direction.”-JFK
In order to be successful in life & business we have to have goals & purpose. It’s no secret that most potential clients will only give us one chance to impress them when they visit our websites so it is crucial to have a purpose for how you want to impress them -especially when it comes to your promo video.
Having a purpose for your video will give it direction; & if you don’t have direction then you’re probably setting yourself up for a promo video that you’ll be unhappy with. We’ve shot many promo videos without a purpose so we’re certainly not guiltless of this. Back in the day we had so many photographers say “just make me look cool.” This is why the promo videos we were doing all started looking the same. Photographers wanted to do what was cool at the time & what everyone else was doing. There was no purpose! No story or direction in “just make me look cool.” In our first post in this series, we said that our passion was to tell inspiring & authentic stories which was not falling in line with “just make me look cool”.
Gone are our days of rockstar photographer promo videos (unless you’re a rockstar & a photographer). We want to tell stories with a purpose like Kristen’s video. Yes, we shot her first promo video like a music video & it was ok, but imagine the impact her brand new promo video will have on her soon-to-be clients. She will attract the clients she wants & all because her promo video had a purpose to tell the stories of the girls she’s trying to reach. When you have a purpose for your video, you’re setting yourself up for success. So take the time to sit down, think about who you want to reach, why/how you want to reach them, & then narrow down your purpose.
Keep an eye out for part 3 of our series: “How To Find The People & Locations That Will Strengthen Your Promo Video”.
In our newsletter we explain our process in choosing Kristen’s purpose & keywords. We will also show you an example of a promo video we shot without a purpose so you can see the effects of shooting a video without direction.