I really feel like one of the most overlooked things in movies and just videos in general is sound design. If you really want to get nerdy, go check out some behind the scenes of sound design for a movie like The Lord of The Rings.
Now for Kara’s new promo video, we only really focused on bringing out certain sound elements during the day. There’s a scene where she’s showering and, yeah, the visuals of her showering would be enough to get the point across, but adding the sound of her turning the knobs to the shower and then actually hearing the water run while she showers adds much more.
A big part of Kara’s business is helping moms remember to take care of themselves and embrace every little thing about themselves. We for sure wanted to include snippets of Kara in her role as a mom in the final video.
There was another moment in the video where Kara says goodbye to her boys before she heads off to work. We weren’t sure what the shot or audio would turn out like but we knew it was going to be one of those one-take moments. We didn’t at all want this to be anything we staged and we wanted to get legit reactions. We ended up grabbing perfect audio with a simple little field recorder we hid out of view during the scene. I can’t wait for you to see the final video!
In the clip below, you will see a snippet of Kara walking out of her studio. When Kara sent us shots of her studio, right away we started blocking out shots we wanted to make happen. This shot was one of the first ideas we came up with and it turned out exactly how we wanted it to.
You’ll notice that there’s no sound in this clip and here’s the reason for that… when we do some of the takes with people who aren’t professional actors, Heather or I will be coaching them through the shot during each take -which makes audio unusable.
In this final clip, you’ll actually hear the automation we did to make this clip even more believable. As she’s walking away, the footsteps get softer. As she’s walking form the left side of your screen to the right side you’ll be able to hear that, too.
Here is what the automation sounds like: